We ask our clients all the time before we create content for them, what do you want the audience to feel? It doesn’t matter if it’s a video, drone footage, social content, you name it - what do you want them to feel? Why? Because if you want your audience to do something - buy festival tickets, go to your show, give your business a try - you got to make them feel something first.
Great video examples of this are below. Google is the master of making you feel something about a product that can be tough to define. I mean they provide a lot of different services, yet they focus their message so well. It also helps they know they’re audience well too! Their most recent social ad accomplishes this with all the feels https://youtu.be/k3y1hJPVavY. The other example is a recent EXTRA Gum commercial (https://youtu.be/Gxm7Hu-IHJs). It’s relevant. It’s funny. It’s over the top. It, like Google, makes you feel something. Namely - The “you gotta see this!” feeling.
That’s the same approach we take with our content creation. Aim for the heart, or as we like to say - “AMPlify the heart” because if you do - they will follow. Let us know what you think!