AMPlify the Heart (06.01.21)
We ask our clients all the time before we create content for them, what do you want the audience to feel? It doesn’t matter if it’s a video, drone footage, social content, you name it - what do you want them to feel? Why? Because if you want your audience to do something - buy festival tickets, go to your show, give your business a try - you got to make them feel something first.
Great video examples of this are below. Google is the master of making you feel something about a product that can be tough to define. I mean they provide a lot of different services, yet they focus their message so well. It also helps they know they’re audience well too! Their most recent social ad accomplishes this with all the feels The other example is a recent EXTRA Gum commercial ( It’s relevant. It’s funny. It’s over the top. It, like Google, makes you feel something. Namely - The “you gotta see this!” feeling.

That’s the same approach we take with our content creation. Aim for the heart, or as we like to say - “AMPlify the heart” because if you do - they will follow. Let us know what you think!

Emmy Nominations! (10.16.20)
If 2020 has taught us anything, it’s to expect the unexpected. So recently when the Upper Midwest Regional Emmy nominations came out, we didn’t know what to expect. It turns out, 2020 doesn’t completely stink. Our fellow video storytellers nominated AMPonStage for two Emmy nominations – one in the photography category and the other in the entertainment category. This was our first attempt at the Emmys as a company, so to be nominated is a huge honor, and a big win for our small company.
Why are we telling you this? To brag, of course! The ceremony will be virtual for obvious reasons, so that’s a bummer. No dressing up and leaving the kids with the dogs. Damn! But that’s okay because what these nominations have taught us is pretty simple. If it weren’t for our clients trusting us with their stories, we wouldn’t be here. And if it weren’t for our families letting us work longer hours to tell those stories, we wouldn’t be here. And if it weren’t for a lot of people along the way telling us our story mattered, we wouldn’t be here. 
We always like to impart some life lesson at the end of these blog posts. So, I guess it’s this – damn it, we hope we win! Wait, no. It’s the fact that you never quite know where you’re headed in life, but if you work hard and surround yourself with good people who want to do good work for good people - sometimes you get a nut.    
Here’s a link to the nominations. Good luck to all our fellow nominees! Except the ones in our categories. We kid. We kid.
5 ways to look like a pro on your next video call (4.28.20)
We always want to look our best when we go into work, right? Then why stop when we’re at home on a video conference call? Even though we’ve been at this ‘looking good from the waste up’ game for several weeks now, we still see people doing things that make them look…not good. If you’re new to the video conference game, there are easy things we all can do to look better, aside from buying lights, a better web camera and a microphone (although these items aren’t as expensive as you think). Bottom line — if you use the stuff you’ve got and consider yourself a broadcaster — your video will look a lot better. In short, it’s one part MacGyver and one part Oprah. Here’s how...
1. Get your camera at eye level
All you need is a cardboard box or some stacked books. We all know what we look like in a picture if we’re looking down, and I can speak for myself here — it’s not pretty. So getting your computer or other device at your eye level or slightly above will make you look so much better. Trust us  — no one wants an intimate relationship with your chin(s). Also, make sure you frame yourself so you don’t have too much head room (the space between the top of your head and the top of the screen) or too little where the top of your head is cut off.
2. Face your light
Your light source should come from your front, not your back. The easiest fix is to face a window. A picture window in your living room is usually the best spot. If that’s not possible, try setting a small table lamp near your computer. You might even need to hang a nice looking blanket over the window. If you were doing professional video work, ideally you’d want some sort of a three or four-point lighting scheme. But let’s be honest, you don’t need to look that professional, it’s a video conference call.
3. If the sound is bad, you’ve lost them
This is the same advice we give to our clients who do Vlogging or produce their own YouTube videos. While we want the picture to look great, if the sound stinks then don’t bother showering. Just put on your favorite adult-sized pajama onesie you bought one late night while crushing a box of Cheez-Its because it won’t matter what you look like. It always starts with the sound. If your computer mic is not up to the task, there’s a simple fix. Use headphones with a built in microphone, similar to the one you would use for your smartphone. You could also buy a cheap lav microphone for roughly $25 that plugs into the computer and clips onto your shirt. It makes the sound so much crisper. But make sure you’ve got a long enough cord, and don’t let the cord dangle in front of your shirt. Have some self-respect for crying out load. String it underneath. It looks cleaner and won’t get in the way.
4. Give some space behind you
This isn't always possible, but your shot looks so much better if you give some depth behind it. So instead of standing or sitting right in front of a wall, try to separate yourself from your background. The more space you can create typically the better you look. But a few feet from you and your background maybe all you need. This technique brings more depth to your shot and really takes the focus away from your surroundings and puts it squarely where it belongs - on you, which is the most important. 
5. Look into the camera
Don’t ignore the camera. It sounds obvious but we’ve been on video calls lately where people seemed afraid of looking at the camera, as if their souls would die a little bit each time they did. You don’t have to be laser focused on it, but it would be nice if you looked at it once and a while, especially if you’re talking. It’s the quickest way to make a connection. Remember, think like a broadcaster. The pros treat that camera like it’s a person because they know behind it there’s someone watching who is one.

So there you have it. Some easy tips from the perspective of a video production team. This stuff isn’t rocket science, but we’ve noticed too often recently that some folks understandably aren’t used to being on camera. When in doubt, watch how the anchors, reporters and talk show hosts are doing it on television these days from their homes. Perhaps better yet, act like a broadcast photographer who may have helped set up those shots. It comes down to framing and capturing yourself as they would. Because the pros are in the same, sometimes surreal-feeling boat. Okay, back to buying another family-size box of Cheez-Its.
It's great to be back! (1.6.20)
It’s been a busy and fulfilling fall working with some new clients. That said, it’s great to be back telling stories for Twin Cities Summer Jam. If you’ve been following their social media pages, you’ve already seen some of our new work. In the meantime – it’s 2020 and we noticed the article below that highlights some of the video trends that may be around the corner in the new year. While all of them ring true to us, number two is really what we’re all about at AMPonStage. “Real and raw”. People don’t want to be sold something; they want to be told something. That’s what we’re all about. And as always, let us know if you need help AMPlifying your message.
“Let’s get ready to rumble!” (7.24.19)
“Let’s get ready to rumble! When a Twin Cities Summer Jam concert-goer screamed that into one of our cameras, let’s just say we knew we were in the right place to capture some great footage. Our goal was simple: aim for the heart by showing viewers what it was like to be at the inaugural festival in Minnesota. How do you do that? Well, capturing the musicians is important, but capturing the people is absolutely critical. Not just video of them, but sound from them. If you skip that, then what you have is one dimensional, colorless, and ordinary. 
We had a team of four capturing video, sound, pictures and drone footage. We did this all day and then while the concert-goers slept, we were wide awake, working out of a camper on the festival grounds so we could script and edit all night long. We’d typically finish the daily video at 5am, send it off to our client and they’d approve and post to their social media channels in the morning. 
We are really proud of the videos we created and so is our client. You can find the videos on the “Video Production” section of our website. Let us know what you think. We worked hard to capture the joy, the comradery, people’s love for music and each other with a backdrop of some pretty unbelievable musicians.  
For us, the takeaway from this experience is clear. If you make people feel something, they are more likely to do something. And in this case, that something is getting people excited about this incredible music festival.
We love it, but no one will see it (3.30.19)
It can be a humbling experience to put your hard work out for all to see and find out people don’t like it. It can be even more humbling if they love it, but no one will ever see it.
Such was the case for a recent project that tested our creativity and our willingness to keep pushing. We were working on a social media video that all three of us really liked, and so did our clients. In fact, some very high profile influencers said they’d never seen something so well-produced and creative before. We don’t want to say who because we don’t want clients to think every time something happens behind closed doors, we’ll blog about it - except their name rhymes with Dustin Himberbake. That’s not true. But we also wanted to share this story because A) It may show a unique behind the scenes look at producing videos. B) This story may provide inspiration for readers on how to get past an obstacle both in your personal and professional life.
Back to the story, our clients loved the original video. But those very same high-profile influencers were worried about how the video would be perceived in the public. It’s a very important question to ask, especially in these times of social media and how fast something well-intentioned can spread like wild fire the wrong direction.
Without these influencers okay, our video was going nowhere. So after consulting with our main client – we gave them three options:
      1.) Cut our losses and call it quits.
      2.) Change the video slightly and hope for the best.
      3.) Think creatively while using the same premise of the video.
We didn’t want to choose 1. So we started with 2, but it turned out to be unworkable. So we ended on 3. We changed the sequencing of shots and added a voice over. While it certainly wasn’t what the client or we had envisioned in the beginning, it was enough to make everyone happy and most importantly, help the client get the word out about themselves through a clever video.
The lessons we learned?
      -You don’t always get what you want.
      -There’s always a way.
      -Sometimes ordinary ‘strong will’ can propel an extraordinary project forward.
If this sounds good to you, let us help you AMPlify your story!

How an idea for a video company turned into shooting a high-profile social media campaign two months later  (3.2.19)
It was just a few months back when Shawn came to tC and I asking us to join together and form a production company. His ask was almost as anticlimactic as our response - “Sure”. That was it. 
So if you would have asked us back then that the three of us would be spending a Saturday afternoon shooting a series of high-profile social media commercials just a few short months later, I’d guess all of us would have said, “That would be cool yet unrealistic.”
But that’s exactly what happened. We’ve formed AMPonStage, LLC and we’re now working with interesting people AMPlifying their stories. See what we did there. 
In this case, we worked with our client on a series of social media commercials while having fun doing it - always aiming for the heart. We talked through her vision, asking what she wanted the audience to feel after watching these videos, which is a very important question to gather when producing a video story. From there, we all came up with a focus, scouted a location, put together a shot sheet - essentially a plan of attack. We’re so excited to release these videos. On a related note - some very high profile entertainers have seen our stuff and have been complimentary! What?! 
The moral of our story? Don’t be afraid to start telling yours. We’re doing this work simply because one day we decided to. Sometimes it’s that easy. Sometimes it’s not. But you’ll never find out by doing nothing. Who knows where our journey will lead us, but it sure will be fun to find out. 
And as always, if you think we can help or know something we don’t, give us a shout!

3 Secrets to Great Video Storytelling  (2.16.19)
Have you ever watched a great video and thought – “That’s so good. How’d they do that?” We’re about to tell you. It seems these days more and more brands are realizing the power of video storytelling. Notice we didn’t write just “video” and we didn’t just write “storytelling”. Both are important, but we wrote “video storytelling”. The two go together like peanut butter and jelly.
Of course, there are lots of things that make a story great, but below are three secrets that we use at AMPonStage that we believe make our stories unforgettable.
1.) Find the FOCUS  -  Have you ever watched a movie or read a book and got lost? It was just too hard to follow? That’s because the storyteller didn’t have a focus. In one sentence, write down what your story is all about. By doing this, it allows you (the storyteller) to be more efficient with how you produce the video. And for your audience, it keeps it simple to follow.
2.) Give them MOMENTS  -  Call them moments, surprises, tension - whatever. Any good story has them. These moments could be building up to something, a resolution or a call to action. Maybe it’s a poignant soundbite or capturing a killer action shot. A moment could be as simple as a nice turn of phrase in the scripting or a video sequence edited to perfection. It keeps the viewer interested. But remember - when you run out of moments, your story needs to end. 
3.) Offer up CHARACTERS  -  People bring the subject matter to life. This is especially true if you’re producing a video about something that is about facts and figures, or complicated and dry. If you find people behind those numbers that are relatable and real, we promise you – your video will have a much better chance of being memorable.
Bottom line – aim for the heart and the rest will follow. If this sounds good to you, maybe we can help. Producing compelling stories is our passion. Let us AMPlify yours! 

Announcing Something Big!  (2.9.19)
Ever needed to announce something big and get people’s attention? That’s what we’re doing right now. One of our clients is a new music festival in the Minneapolis area. They have big name acts performing and it’s a all different genres of music (The lineup hasn’t officially been announced yet, so we’re not telling). It’s pretty exciting, right?!
Our client needed us to produce social media marketing videos that were real, that grabbed people’s attention and sold the show. We’ve already released some of them and there are more to come. This process has proved to us that our philosophy of aiming for the heart really does work. The videos have been viewed thousands of times. They’re real but also very well-produced, at least that’s what our parents say...and our client, of course. Come on!
So the next time you’re thinking about getting your message out - think first about this simple mantra, “The more I can make my audience feel something, the more likely they’ll do something.”  And maybe that something will force your audience to give your message a second thought. If you need help, think about giving AMPonStage a call. Because producing compelling stories is our passion. So let us AMPlify yours!
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